Amend is a non-profit organization that works to prevent roadside injury among children in the developing world. Roadside injury is a much-overlooked public health issue, particularly in Africa, where rapid economic development coupled with poor infrastructure makes getting hit by a car the number one cause of death and disability for children aged 5-21.
Since 2007, I've worked with Amend on a pro-bono basis towards the design of new reflectors that will improve visibility and safety of children on African roads. Currently, I lead a team of 7 designers in the ID masters program at Pratt, working to develop a reflective bookbag that will be launched in Ghana this year. The first round of production is slated for July. Stay tuned for photos of the final design and results from the launch.
In the meantime, I highly recommend checking out Amend's website to learn about the amazing work they do. The Amend design team, all working on a volunteer basis, consists of: Ayca Cakmakli, Vanessa Chew, Evan Dewhirst, Rebecca Marshall, Vanessa Marie Robinson, and Diana Thomas.
The image above shows some ideation sketches of reflective icon designs. The icon will appear in reflective material on the bag to identify the wearer as a child pedestrian to drivers, and will also be displayed on billboards, signage, and other campaign materials.